Tag Archives: apple

Confessions of a Fan Boy

On last Thursday afternoon I flew in from San Diego, landing at the DFW airport about 3:30 pm. I did not drive in to the office. I had already worked about 60 hours by that point last week and was badly in need of some personal time. So instead I drove to the Knox Street Apple store and checked to see if any phones were in stock. I had been checking iPhone availability morning and night for nearly two weeks and by Wednesday it had finally looked like the drought was over. This was my first chance to try getting one.

Of course they were out, having exhausted their stock earlier in the day. So I asked one of the store employees about what time of day they were running out. Lunchtime. When do the lines start to form up outside the store? About 7:30 am. Roger. See you in the morning. And home I went, sleeping like a stone for about 11 hours.

The next morning I woke up in time to get breakfast, get showered and get to the Apple store by 7:30 on the nose. At that point my bad Apple days finally started drawing to a close. Although the line was already halfway around the block by 7:30, I still managed to buy my phone and leave the store by 9:15. I headed into the office and managed to restrain myself from fiddling with it all day, and then even into the night. After work H came over to visit and finish watching Kingdom of Heaven on my Apple TV. That worked out much better than last time since it was fully downloaded. What’s more, I had also been able to download an episode of The Tudors – one of her favorite shows – but we have not gotten around to watching that just yet.

Saturday morning it became all about the iPhone. Before I even left the apartment to run my day’s errands I had downloaded about six new applications (most free, some not) and begun using them. My music, podcasts and a couple of photo albums were also synched up and ready to go. I couldn’t keep my hands off of it for the rest of the day. This thing is how every phone should be. It is a delight to use. For a moment set aside all of the browsing, email and fancy applications – just the core phone features are tremendous. The call quality, tight integration of contacts, dialing, SMS and voicemail are simply hard to beat. I’ve owned quite a few smart phones going all of the way back to the original PocketPC phone from T-Mobile and pretty much every Blackberry they’ve ever made. As a phone, this thing crushes all of them. And then there are the other applications.

The iPod features are fantastic, the email is great and the web browsing is by far the best I’ve ever seen on any mobile device. Some of the third party applications on the App Store are also genuinely useful in a way that software could not have been useful before the iPhone came along. I’m telling you folks, this thing is crack with a touch screen. In fact, maybe all Apple products are crack. By the time mid-afternoon had hit on Saturday, I was back in the Apple store. That’s right – I went back to buy another fix, I mean another piece of gear.

It was a Time Capsule. I’d been resisting the temptation for months out of buyer’s remorse because the darned thing launched shortly after I had bought my Airport Extreme for the apartment. But I really did need the functionality. I had zero backups of my MacBook here in Dallas, which has become my primary machine. You know the drill – every bit of music, pictures, financial records, email, personal documents – everything was on this machine with absolutely no backups. Crazy talk. Something had to be done, and although certainly there were much cheaper solutions than buying a Time Capsule, the spell cast over me by the iPhone eliminated all inhibitions. Setup back at the apartment took minutes, and since then I’ve lived in backup bliss knowing that my MacBook could die an untimely death at any second and I’d pretty much lose nothing.

But even then I wasn’t done. I loaded up on more Podcasts and bought two episodes of Penn & Teller’s Bulls***! show on my AppleTV. Pretty much every speck of entertainment for me this past weekend came in some way or other from the Mother Ship in Cupertino.

What has happened to me?

Despite my disappointment in how badly Apple’s product launches went a couple of weeks ago, and despite the fact that Mobile Me still doesn’t work, I once again find myself a delighted Apple user. In fact, I’m “all in” at this point. There’s no core product they make that I don’t own. I’ve got one of their desktops, one of their laptops, all three kinds of wireless access points, their phone and their TV set top box. And I want more. I lust after a MacBook Air, and I can barely restrain myself from splurging on one.

Despite their spectacular failure with Mobile Me last month and their ham handed response to their own problems, on balance this is a company that is still knocking it out of the park when it comes to developing amazing products. By comparison, their ability to deliver great Internet-based software services is positively Stone Age, but it sounds like they are at least going to try to make that better.

Maybe I’m so entralled with Apple products because this “digital lifestyle” thing is something that I’ve wanted for years. Having an integrated experience between my computer, my television and my phone was something that I tried doing with Microsoft products shortly after the launch of Windows XP. I had an XP machine at home, an X-Box and a Windows Mobile phone. I imagined that it would be straightforward – or at least possible – to unify that ecosystem of devices in such a way that my music would be playable everywhere at home and my personal email, contacts and calendar on my PC and phone would easily be synchronized with each other and the web based service that my PC connected to. Boy was I wrong.

There was no way to leverage my XBox to play my music library from my PC, look at my photos, etc. It was good for Halo and that was about it. My PocketPC phone could synchronize contacts and calendars with my PC well enough, but it was perfectly useless as an entertainment device. Showing pictures even was clunky, playing music was a joke. Oh – and it was a TERRIBLE phone. Dropped calls, lousy coverage, lots of lockups and reboots. Even a few “restore to factory state” episodes. An expensive waste. Meanwhile, my new Windows XP desktop slowed to a crawl when I tried to synchronize my contacts, email and calendar with my MSN account. The piece of software they provided for that purpose – the Outlook MSN Connector – was the all-time worst piece of junk I have ever installed on a computer. It crashed constantly, jacked up my contacts and calendar and basically rendered my machine unusable. I tried getting it to work off and on for about two years and finally gave up.

Six years later what I wanted is now (mostly) in place. Seamless integration of my music, pictures, and video across my TV, PC and phone is now a reality. Ironicially, the one place where Apple has badly stumbled is the same place where Microsoft utterly failed years ago – seamless synchronization of email, contacts and calendar info between my PC, phone and the web. That said, I fully expect that Apple will straighten this out and deliver on what they promised before too long. Indeed, the “leaked” email from Steve Jobs yesterday seems to assert that they will do just that by the end of this year.

I believe that Apple will keep delighting me and siphoning off my savings account. I have come to accept it. At least at some level, I’m… I’m a fan boy…. There. I said it.

A Bad Apple Gets Worse

Earlier this weekend I noted that I have not had a good Apple week. Today it got worse.

Since I can’t buy an iPhone 3G I figured at least maybe I could setup my MobileMe account to synchronize my calendar and contacts at work with those on my Mac. Silly me.

It turns out that this service does not appear to work as advertised. It’s not just a problem for me, but for many. The thing I find most interesting about this thread on the Apple Support Forum is Apple’s silence. Lots of users comiserating, but Apple sits like an uninterested Sphinx not uttering a word.

This doesn’t change my love for the the Apple products I presently own, but this lack of service and transparency does little to recommend Apple to anyone, particularly new customers. Pretty pathetic really.

A Bad Apple Week

On Monday night H and I were enjoying a “dinner and a movie” kind of evening. I cooked (which I really like to do) and made an OK meal. Main thing was I got to cook a meal in my apartment for the first time in I can’t recall when, and that was nice. Then we turned to My Apple TV to rent Kingdom of Heaven in HD. We dutifully waited for it to download enough to be “ready to watch” while we ate dinner and then started the show.

It was a very visually striking movie and the bill of actors was pretty impressive, nice development of story and then, well, then we had technical difficulties. About two hours into a 2-1/2 hour movie it just stopped cold. Apparently our watching had caught up with our downloading after all of that time. I strongly suspect that it had nothing to do with iTunes download glitches or anything – almost certainly what happened was that hundreds of other people in my apartment building decided to start doing bandwidth intensive stuff when they came home for the night and we got starved for enough bandwidth for the download to proceed as normal. That’s not uncommon with the fits-and-starts ISP that we are stuck with in my apartment building. Whatever – the end result was that we couldn’t finish watching the movie because it was “stuck” hard and downloading at a crawl. H’s first experience with the wonder of an Apple TV was… lacking. That wasn’t Apple’s fault – mine for not starting the download earlier I guess, but earlier in the week the goofs were all Apple’s.

The spectacular catastrophe that was the simultaneous launch of iPhone 3G, iPhone 2.0 software and MobileMe was hard to watch. For the life of me I can’t figure out why Apple could not have foreseen the giant logjam that doing all of those things concurrently might create and be either a) prepared for it or b) thoughtful enough to space out the introductions of each of these things. Was it really necessary to turn loose the iPhone 2.0 software upgrade one the same weekend as the 3G went on sale? Was it really necessary to both convert every .Mac user to MobileMe and allow lots and lots of new users on at the same time? Particularly when all of the same resources were used to activate new phones? Anyway, it may have been one of the worst customer experiences I’ve ever witnessed (from a distance) at a new product launch. Apple better be damned glad that they’ve got a huge amount of loyalty in their fan base or they would be facing grim days ahead right now. Do that once or twice more and they may still.

And then there’s the iPhone itself. Darnit, I want one, and they are sold out from here to Tokyo. I stay back for just one week in order to let the dust settle, and instead it is simply carried away in the hurricane of first-weekend sales. There’s not an iPhone to be had here in Texas ths morning, which I know from the iPhone availability widget that I’ve been checking about once per day since Monday. The well started to run dry on Wednesday, and it looks like it’s set to stay that way a while.

Next time you hear from Steve, I’d be surprised if you don’t hear “We’re sorry” somewhere in the early part of his remarks.

Patience Rewarded?

With each passing month the temptation to buy an iPhone has grown stronger and stronger. As I have gradually assimilated more of my daily personal activities into my Apple infrastructure at home, the urge has increased bit by bit. It would be really awesome to always have my iTunes library as close as my phone, to have all my personal contacts and Gmail at my fingertips everywhere in my personal time, to ditch my Vonage lines in Atlanta and Dallas, to have all of my del.icio.us bookmarks at hand, etc. Still, I have managed to hold fast and avoid laying out the cash to buy a device that I’m sure will be missing at least one super cool feature any day now. I hope.

So every once in a while I’ll check out the many blogs that carry the endless rumors on the iPhone, and I found myself doing so while eating lunch at Harry’s in the Knox-Henderson area once more today, just down the street from my neighborhood Apple store. According to the post I found here while finishing off a hotdog, there appears to be a building shortage of iPhones being reported, and according to another one here, the new iPhone introduction will be the major (but not only) news item at Apple’s World Wide Developers Conference in San Fransciso next month. That combination seemed like it might be something to go on, so I dropped in on the Apple Store to check it out and see if they had any iPhones in stock.

They did not. Moreover, they didn’t even have any on display.

This being the first time since the launch of the iPhone that I have seen that happen, I had to ask the staff why. They said that while they normally received a shipment almost every day, they have not gotten one since Wednesday of this week. Deliveries before that had been running a little light too. They professed ignorance. I’m sure they are being kept in the dark along with the rest of us.

Something is up. Temporary mismatch in supply and demand being rectified any day with an increase in production? A delay in shipments from Asia? Or something more portentous? Could the rumor sites have something here? We’ll soon see. Mark your calendars. June 9th could be pretty interesting for Apple fans.

While I was there I also needed to check out whether or not I could setup Time Machine to use an external hard drive connected to my Wi-Fi network in the apartment by using the Airport Express I have lying around. It’s been redundant ever since I bought my Apple TV, and meanwhile I’ve started collecting enough stuff on my MacBook that I really need to start backing it up.

It turns out that I can set it up that way. Of course. Why should it work any other way? Despite that elegance I might still spring for a Time Capsule anyway and bequeath my Airport Extreme to my parents, but we’ll see about that. It’s time for me to start finishing the job of furnishing my apartment. I’ve got a year to go here at least and I’m still writing this post while seated on a rented sofa and staring at walls with nothing hanging on them. Sure, I’m a guy. But this is kind of silly even for me.

Silver and Gold

When I was a young kid – maybe five or six – my mom would sing a silly little song whenever I talked about the inevitable playground rivalries that come with friendships in early childhood. It went like this:

“Make new friends

But keep the old

One is silver and

The other’s gold…”

I don’t know where that comes from but she was fond of it. I was reminded of that last weekend when I had a full slate of activities with new friends and old.

On Friday night I walked to Black Friar just down the street from the apartment and met a couple of women who are co-workers of mine and their dates. Each of the guys were good people and I had a fine time drinking beers and having dinner with them. The weather was “Northern California Nice” that evening and it was just one of those times when staying in would have been a sad and lonely crime. Being able to meet up with no planning whatsoever was exactly the sort of thing that I was hoping for when I moved to Uptown last fall.

Saturday morning I drove to the DFW airport and picked up my best friend of 21 years at E14. Mike had never been to Dallas for any reason other than business and we had set last weekend for his visit some time earlier this year. As guys commonly do, we entirely lacked any plan other than 1) Mike comes to Dallas for a couple of days and 2) we figure it out from there.

So after dropping his stuff off at the apartment we went to Harry’s and got a little lunch (saving dessert for later) and then found our way on foot to the Katy Trail. We walked almost the whole length of the trail, from Knox-Henderson down to within site of the American Airlines Center and back. Mike’s visit was a great excuse to do that – I had not yet gotten to it even though I’ve been in Uptown since October of last year. The trail is pretty nice I think – arguably on the short side but shady in places and great for pedestrians. When we got back to the top of the trail we returned to Harry’s for custard. Mike was appropriately impressed.

Before getting back in the car I hooked Mike into the Apple Store long enough to get him to hold a MacBook Air and check out the new iPods and iPhone. Like I once was, Mike has been a do-it-yourself PC guy forever. He got a big chuckle out me switching to to a Mac last year. But I can tell that the BS you have to go through dealing with Windows at times is wearing on him a little. When we were in the apartment later checking email and stuff I used my MacBook and let him use my work PC for terminal services back into his machines in Atlanta. Our user experiences were…different. My MacBook, of course, connected to the Internet just about instantly when I opened it up. The Dell? Well, somewhere between 30 and 60 seconds after we jarred it awake from standby it finally became useful.

We both sat there wondering why the hell it’s so hard for Microsoft to make that better. Come on guys! My Dell is a dual core machine with 2GB of RAM and a brand new Windows installation. What’s the excuse? The thing almost takes longer to get an IP address when you switch networks than it takes my MacBook to cold boot. I know Microsoft’s engineering problems have had much broader scope due to the open OEM model but jeez – it’s been more than 25 years now since that got started – sure seems like they’d have a better recipe at this point. I’m betting that Microsoft is making their own hardware within the next few years, but I made and lost that bet a few years ago too. We’ll see.

Anyway, after we got rested up we went out to Chuy’s. I had intended to get Mike some good TexMex (it’s a lot better here in Dallas than Atlanta for sure) but honestly Chuy’s disappointed. My chimichanga was overdone. Mike liked his well enough though, and I guess that’s what counted.

An Amsterdam Afternoon

Getting to central Amsterdam from near the Schipol airport was very easy. I just jumped on a shuttle back to Schipol and bought a day pass on the train for only six Euros and change. Total transit time was maybe 40 minutes.

When I arrived I walked out of the station and crossed the street to come right up on the canal boat tour docks that I was looking for. For another thirteen Euros I had a day pass for the “hop on, hop off” tour via the canals, which was exactly what I was looking for. I was glad to get there quickly. The weather in Amsterdam when I arrived was cool and rainy, with the rain at times coming down pretty hard. I picked up a cheap umbrella right there on the dock for just five Euros and that was all I needed to stay dry while waiting on the boat.

Central Station in Amsterdam

Central Station in Amsterdam

My first stop was the Anne Frank House. A new pen pal of mine in Dallas had recommended that I go there, and honestly had she not I wouldn’t have even thought of it. I’ve heard of Anne Frank of course, but did not remember that her sad story unfolded in Amsterdam. The house is, of course, a global attraction. Even in the rain there was a line wrapped around the block to get in, so I had to wait a while. It was well worth the time and the money to see. The image of Otto Frank standing in the Secret Annex after the war is one of the most haunting images I’ve ever laid eyes on. One of the officers at my company has a print of the photo in his house, which was the first time I ever saw it. The one at the Ann Frank house is a much larger print – nearly life sized.

Waiting at the Anne Frank House

Waiting in the Rain at the Anne Frank House

After that it was lunch time. I walked around the Jordaan neighborhood a bit looking for a cafe to get a sandwich and a Coke. By this time I was very hungry and thirsty. Sitting at a table next to me were four American guys that had the bohemian “we’re touring Europe after grad school” look about them. I didn’t take much notice until one of them pulled out his MacBook. Aha. Two things.

  1. Maybe this dude had similar power supply troubles and could suggest what to do about it now that I was stuck in Holland with no juice for my personal laptop.
  2. It is really striking to me how many Apple users look like the stereotype of Apple users. These guys could have walked right out of an Apple commercial. Hip, sort of rumpled, not clean shaven.

Success. Apple Dude #1 figured that my wall adapter was probably the culprit to my fried power supply and after hearing his explanation I agreed. My adapter did not have a ground plug. The outlet I used in Bangkok did have a ground plug. Made sense. Even better, just a few blocks down the street from where we were there was an Apple reseller where I could get a replacement power supply with a European plug. Awesome. I went there straight after I was done with my sandwich. Tip: if you are traveling outside of the US in a country where Apple had no retail stores, be sure to hit the “reseller” link on their web site. It is very likely to help you find something local in a major city like Amsterdam where Apple has no stores of their own, something I figured out after the fact.

From a canal bridge to Jordaan

From a canal bridge to Jordaan

After picking up my power supply, I wandered around a landmark church near the canal boat dock while I was waiting on the next pickup. It was like a museum inside – perfectly preserved, nice little gift shop for tourists, not actually used anymore.

A Dutch museum to Christianity

A Dutch Museum of Christianity

I found it interesting that on the way in the guide audio on the boat was quick to point out that hardly anyone actually attended church in Holland anymore and that many of the churches were being converted to office buildings. I paid careful attention for the next two days and noted something I had never thought of before. There were ZERO outward indications of religious belief anywhere in Holland. Contrast that with riding around in the US and the many church vans, “What would Jesus do?” bracelets and “In case of Rapture this car will be unmanned” bumper stickers. The cultural difference between Europe and America in that regard is no exaggeration.

Anyway, after killing a little time there it was back to the tour boat and on to the Rijksmuseum. I wanted to go there to see the Rembrandts and Vermeers that they had on display. After all, when would I be likely to see those again? Folks, if you like art or history at all you simply have to go there if you are in Amsterdam. Forget about the fact that it’s under renovation. The thing is so huge that the part that’s not under renovation is still very large and very much worth seeing. Of course they wouldn’t let me take pictures inside, but I’ve copied just two of the paintings from online sources to give you a tiny glimpse of the original works that I got to see.

Rembrandt’s The Night Watch. It covered a huge wall. Enormous painting.

One of the many Vermeer paintings on display

After the tour of the Rijksmuseum the sun came out. Wow. That’s when I got the picture that I posted below. It’s hard to describe how pretty Amsterdam is in the Spring sunshine.

One thing I did not go to see – the Red Light District. When you travel to places like Bangkok, Las Vegas, New York City, Mexico and Shanghai coming into contact with prostitutes is almost unavoidable. If you are out and about you are going to see them. So there was no novelty for me in the idea of seeing what that part of town would be like. And I did not want to watch pretty young women selling themselves to strangers. I have a daughter and it’s hard for me to not think about the fact that those women are somebody’s daughter too, however tragically estranged they might be from their families and even themselves. So I couldn’t tell you what Amsterdam’s famous red light district is like. I did see this somewhat amusing text in my guidebook however:

“Prostitution: If you visit one of the women, we would like to remind you, they are not always women… If you have any problems with a girl or a pimp, do not hesitate to ask a police officer. We know why you are there and you can hardly surprise us.”

Instead of wasting my time there I bought some souvenirs for friends and family and headed back to the central train station. On the ride back I was seated next to Julia, a really nice grad student from Michigan who had just finished her masters degree in Rotterdam and was headed back to the US. We had a nice chat about world travels and said our goodbyes when the train got to Schipol.

Another good day of international travel. Man am I fortunate to get have the job that I have.

Hold the Phone…

Everybody knows that the iPhone is going to get updated later this year with much faster wide area networking. Consequently, I know it too and it is the sole reason why I haven’t bought one yet. So it was with some interest that I watched the iPhone SDK presentation this morning at about 2 am when I couldn’t sleep. Bronchitis sucks.

apple-iphone-in-hand.jpg

Here are some revealing statistics. Though the iPhone is less than a year old, it lags only RIM’s Blackberry in market share among smart phones here in the US with 28% of the market. That’s pretty remarkable. What’s more, Apple claims that even with approximately 1/4 of the market that the iPhone already accounts for approximately 3/4 of all mobile phone Internet use.

And that’s without 3rd party applications. Or any meaningful hooks into enterprise IT systems. It’s hard not to get swept away when you watch Apple’s presentation on how they are about to blow past both barriers to even broader acceptance of the iPhone.

With support from Microsoft via licensing of ActiveSync Apple is poised to knock off RIM. I think the final barriers they will face in the IT market will be per-unit cost and the lack of a tactile keyboard. I don’t think either of those will hold them back very much over time – costs will gradually come down and the soft keyboard and iPhone users will gradually adapt to one another. Speaking as a Blackberry user, if I were RIM I’d be concerned. People have a love-hate relationship with their Blackberries. While they provide a business professional with a fair amount of flexibility, it comes at the cost of a 24/7 link to The Man. But even when iPhones do a good job of linking back to the office, I think their users are likely to view them more as a “lifestyle” device and less as a ball and chain. It would be very hard for RIM to close that gap going in the other direction. Advantage Apple.

As for 3rd party applications, the native SDK for the iPhone looks like it has the potential to not only win over a lot of software developers to the iPhone, but to the Mac platform generally. To help that along Apple is providing developers with a very easy and low cost distribution model for getting their software distributed to users and supercharging investment with a $100 million venture fund backed by Kleiner, Perkins, Caufield and Byers. I don’t think any other smart phone platform will be able to sustain the kind of developer community that this combination of market share and funding is likely generate for Apple.

As John Doerr of Kleiner Perkins said in his portion of the presentation, “this is bigger than the PC”. I think he’s right. I have believed for some time that devices with the form factor of a phone will one day run all of the software we run on laptops now. Each year the gap in usefulness between PCs and phones shrinks while phones continue to keep commanding leads in battery life and wide-area connectivity. Many business laptops dock to larger displays and keyboards when their users are in the office, and it is not at all hard to imagine phones doing the same thing once they can literally run identical software to a laptop. I believe that this will happen in less than a decade. Eventually the “laptop” itself may be little more than a peripheral of the phone – a portable display/keyboard combo that is basically a brick until users plug their phones into them.

It’s a long way from here to that point, but for the first time I think you can actually see the first step down the path that gets us there.

The Silent Booming Voice

A while back I posted some of my thoughts on the MacWorld keynote given by Steve Jobs last month. At that point I was already resigned to buying an Apple TV, which I did last weekend. Although I’m still waiting for the big update to the library titles (supposedly 1,000+ movies by month end) I was not disappointed. It is really cool to be able to browse through movies – including HD movies – rent with a button press and start watching within as little as 30 seconds.

I have always disliked the process of renting movies at a place like Blockbuster, and for whatever reason Netflix didn’t do it for me either. I think that movies are a pure impulse thing for me and it’s hard to beat a big, interactive video-on-demand library to scratch that itch. But that’s not all of course. Using your TV and a remote to listen to your music and your Podcasts while your favorite pictures run on a screen saver is great too, and surfing YouTube on your TV is surprisingly entertaining. I haven’t tried renting TV shows yet, but I’m sure it’s only a matter of time.

This all brings me to the point of some commentary I committed to make previously on the under-rated nature of what Jobs announced without announcing at MacWorld last month. The simultaneous release of the Time Capsule, the MacBook Air, and movie rentals for iTunes paints a a not-so-subtle picture of the future of home computing and home entertainment being realized before our very eyes. Here’s what Jobs said between the lines last month:

  1. Forget the wires. Apple’s implementations of 802.11 wireless technology have been great for some time, but with the introduction of the Time Capsule, the “diskless” MacBook Air and streaming HD to your television over your Wi-Fi network, Apple has made it crystal clear that the need for wired connections is quickly disappearing even from the most demanding applications. This is portentous. We easily forget just how “placeless” computing became as a result of Wi-Fi hotspots being everywhere. Cutting all of the cords at home – not just to your laptop but to everything else – will be just as big a deal over time.
  2. Forget the data. Apple has done a very, very smart thing by focusing on brain-dead simple automatic backup as a killer application for home computing. With all of your pictures, music, movies, documents etc. on an Apple platform at home you can be sure that catastrophic data loss would have become a huge customer satisfaction issue over time without it. Since the dawn of the PC people have mostly accepted data loss disasters as being their fault, but that day is drawing to a close. As more and more computing is done in the cloud on data center platforms like Google Apps and others, the idea that you might “lose” your data will become as unacceptable to customers as the notion of the bank “losing” your money. Data centers just don’t lose your data. Neither should your home computing platform. With the Time Capsule providing a totally wireless means of backing up everything you own automatically, this obstacle to worry-free computing has been well and thoroughly eliminated. This is a very shrewd move that’s going to pay big dividends for Apple over time. I have suffered big data loss at home before. Almost all of the pictures of my trip to Disney World with my daughter when she was 4 years old, for example. Everybody’s been there. Now everybody can avoid it with zero effort. Building the capability into the device that also provides your home computing and entertainment equipment their connectivity to the Internet and each other a la the Time Capsule is genius. See “Forget the Wires” above.
  3. Forget the disks. Neither the MacBook air nor the updated Apple TV has an optical drive. “So what?” you say. Here’s what. Long ago when the coal we burn for electricity was being formed in dinosaur infested swamps computing was in the Document Era. Floppy eating leviathans like PowerPoint files were competing for 1,440KB file spaces with the more nimble but still gigantic Excel and Word documents. Multimedia? Are you kidding? Even grainy pictures and cartoonish graphics on a PC were thrilling, and they usually came pre-installed. The first laptop PC that shipped without a built-in floppy disk drive sent a clear signal that networks were getting too fast, email getting too prevalent and files getting too big for removable media to remain important to business users over the long haul. The same signal is now being sent to the home user, who has always been more interested in gigabyte gobbling multimedia than even the most hip business user. What the new suite of Apple products now says to the home user is that media on disks is becoming the exception, not the rule. Just like you wouldn’t think of burning an Excel spreadsheet to a DVD, you’ll one year soon quit thinking of fuddling with any sort of disk to watch a movie, share pictures, etc. Seriously. It didn’t make a lot of noise but a very big object just slammed into the Iron Triangle of consumer electronics manufacturers, Hollywood studios and the home entertainment center. While Big Media was concluding a war of attrition over consumers with Blue Ray and HD-DVD, Apple told the most premium group of buyers out there that it doesn’t matter who wins. Sure, the new disk formats give even more spectacular quality in movie viewing, but who cares? Most people haven’t even adjusted to HD yet, and with an Apple TV selling for $229 to rent HD content on demand and Blue Ray players selling for twice that and coming with all the baggage of dealing with disks, do we really think that this will be much of a competition over time? Apple TV is not the end of the diskless evolution by any means, but it signals the beginning of the end for the disk in the entertainment center.
  4. Forget the Networks. Really. Music labels are the failing Western Empire of Rome. The barbarians breached the gates when Napster did its damage and iTunes kept them solvent at the cost of choosing their future. The Eastern Empire of television and movie distribution has continued to thrive behind the protective walls of Bandwidth Byzantium, but it too is starting to decline. TiVo was troubling, but Apple TV is now good enough to disconnect an avid user from broadcast anything.

Obscured among the details of several product announcements, Apple has sent a message which has to be rattling the guardians of business models from New York to Tokyo. In a silent, booming voice Apple has told the consumer that they are boss. That the distribution empires will have less and less power to restrict their choices of what, how, where and when over time. That home computing and entertainment have finally merged. That all of this freedom doesn’t have to come at the cost of even more catastrophic data losses when a piece of hardware fails.

Starting now.

While the Sun Shines

I pride myself on being able to express my thoughts clearly and persuasively. I am, after all, a marketing professional. Even so, as I approach my first anniversary of having switched to a Mac from a PC I find that words fail me. I’m unable to adequately describe the simple gratifications of the change. Maybe the inspired minimalism that makes Apple products so good also serves to make their uniqueness difficult to grasp second-hand. Despite my heartfelt enthusiasm and all of my best efforts at making the case, most of my friends that continue to use PCs think that I’ve just bought into all of the Apple hype.

For me it started a couple of years ago with friends and colleagues of mine who most people would not describe as stereotypical Mac fans. A physicist and software engineer at the Missile Defense Agency. A sales engineer colleague who works on Windows machines all day. Another colleague of mine who is a marketing guy like me. No graphic artists, photographers, musicians, etc. in that group, but every one a raving Mac fan. Hmmm. Something was going on. Like my Windows-user friends of today however, I didn’t get it back then either.

Then I bought an iPod last January. I was heading to China and other points east and wanted music to keep me company on some very long flights. From the moment I opened the box the whole experience was great – I’d never installed or used a product that was so easy and intuitive. That pushed me over the edge. Not long after returning from Asia I bought an iMac down at the Lenox Square Apple store in Atlanta and scuttled my old malware infested PC. Afterwards I found myself spending much more time in front of my computer and actually enjoying it.

Taking up residence in Dallas last fall took me deeper in to the world of Apple products. I had to have a computer there and after a very happy seven months with my iMac in Atlanta my next buy had to be another Mac. As soon as Leopard launched last year I bought a MacBook and Airport Extreme from the Knox Street Apple Store right up McKinney Avenue. That experience has been just as good. Some other time I’ll comment on how well the products go together and how utilizing some of their newer features makes my life living in two cities a good bit easier than it might otherwise be.

So with all of that backdrop it was with great interest that I watched the keynote address given by Steve Jobs earlier this month. I finally found the time last Tuesday and only just now the time to comment on it. I’m left with three perceptions. First, the announcements that he made taken as a whole were under-appreciated. They were much more important than the somewhat muted reaction each product received individually. Second, Apple may just be the most strategically savvy company in the public eye today, which really just goes to my first point. Third, I can already guess how their success will end. I plan on making full commentary on each of these points some other time. As for the last one, all I’ll go ahead and say this much now – Apple appears far too tightly tied to the genius and leadership of Steve Jobs. Even barring all other modes of failure he is a mortal man.

While I’ve said before that I’m not part of the “cult of Steve” thing, that doesn’t mean I don’t appreciate his very real contributions to an extraordinary succession of product lines and Apple’s unlikely renaissance. I’m really going to miss him when he’s gone.For now, I’ll just end by saying that I’m soaking up every bit of user satisfaction I can get from today’s Apple.

Like the old proverb goes, “Make hay while the sun shines.”